Event Tech Lab Launch

Event Tech Lab is a virtual marketing and communications incubator for event tech start-ups, globally. The lab promotes event tech and engages with event organisers looking for fresh technologies to create great events. Event organisers and event tech developers will be able to see demonstrations of the latest event technologies. The evening will include a panel discussion - Disruptive Futures - that explores the future of event technologies. The panelist: Robert Dunsmore (GES), Liz King (Techsytalk.com & Liz King Events), Adam Parry (Event Industry News) and Jamie Vaughan (Eventbase).

The open office session will host both face-to-face and virtual pitches (via Google Hangouts) from start-ups. Attend the event in person or join us via Google Hangouts. Google Hangout link: https://plus.google.com/u/0/events/cd0tb2ad27iahm6lgnnjtbdmlpk

Face-to-Face Pitches:

Damian Oracki of Showslice on how the sharing economy can be used to make events more sustainable by sharing your event resources with other event organisers.

Ru Barksfiled of Gruve on how to integrate differing event software applications into the overall event hardware landscape.

Jose Bort of Pickevent on white label event marketing and community building

Mike Piddock of Glisser on a mobile presentation application that engages audiences through real-time slide shows.

Virtual Pitches:

Ovanes Ovanessian of Weemss (Bulgaria) on new event ticketing technology that allows for automatic multi-language and multi-currency transactions.

Jason Harmer of Get Workers (Canada) on the new staffing platform to poll and secure freelancers for event projects.

POST

Dan Riley ダンライリー

Apologies, but hello!

Posted Mon 19 January 2015 11:42

Good morning all,

Unfortunately we're not going to be able to attend the launch tomorrow - being based in the North East of England has it's limitations when on crunch for projects...

However, I'd be very keen to connect with you all to find out more about your own endeavours and introduce you to the work we're doing at Spearhead if you're interested - we're doing some pioneering work in developing real-time 3D and VR software for businesses, educators and governments across the UK, Asia and South America.

Thanks everyone and again, gutted I'm not going to be able to meet you tomorrow night. Have a great launch!

Event Tech Lab

Posted Mon 19 January 2015 13:55

Hi Dan
Thats a pity but if you want to tune in via Google Hangout here is the link. The best time to join the hnagout will be 6.55pm.
https://plus.google.com/u/0/events/cd0tb2ad27iahm6lgnnjtbdmlpk

Posted Tue 20 January 2015 11:49

Dan
Lets also arrange a call next week to discuss your tech and its adaptability to events.

James

Jose Bort

Any questions for the panel? I've got one

Posted Wed 7 January 2015 15:34

Internet connections are getting better and better, do you think that event apps will be necessary in the future if the event website is fully responsive (web app)? Why?

Rafiq Maniar

Posted Fri 9 January 2015 13:21

Hi Jose,

I don't believe the quality of the internet connection has been the driving reason behind event apps being native rather than responsive websites. After all, most app installs will come AT the event, and will also need a net connection to download things like schedule etc. But yes, once you have it on your phone, it's less reliant on a good connection.

I believe the primary reasons for an event app being native are two main things:

1) Access to push notifications. This opens up a whole new channel of communication, whereas before the event organiser was probably limited to email.

2) Install-ability. Once you install an app it occupies a virtual space not only in the device but in the users consciousness. They know it's installed, that it's there to access at any time, and of course they see it on one of their screens. All of this makes it much more likely that they'll return to using it, VS a website.

If you take those two factors away, native apps are significantly worse than web apps. But at the moment, they're extremely important, and give significant advantage over the alternative.

...and having typed this reply, I just now realise that this was a question for the panel rather than an open discussion topic :) Oh well!

James Morgan PhD CSEP

Posted Sun 11 January 2015 17:24

Its interesting to note that with the development of device's such as Mozilla's $25 smartphone that doesn't allow download and storage of native apps, that the trend will move toward web-apps. Although, as Rafiq says, native apps have more functionality it would not take much to develop solutions to make web apps just as functional. The move toward making devices that allow people to connect to the internet as cheaply as possible is key to getting greater connectivity to a communication/business. In the western society native apps may well be here to stay, but for developing societies such as those in the mi and far east, africa and south america web apps are the answer.

Posted Mon 12 January 2015 09:19

Rafiq, thanks for your answer, anyone is more than welcome to give his/her opinion here ;)

Michelle Bruno

Posted Fri 16 January 2015 17:40

I have certainly heard arguments for both positions. Most recently I was told (from a native app developer) that native apps will remain dominant, if not very influential, because only they can take advantage of device hardware innovations (BLE, NFC, etc.) unlike web apps. I don't believe that $25 smartphones that accommodate developing societies will impact business-to-business events very soon.

Posted Sun 18 January 2015 13:48

Hi Michelle
I agree with your observation son smart vs. web i the short term. However, just having come back from Lagos in Nigeria where event tech is just taking off. Its not uncommon to have a social event for 1000 people or a product launch for more than that on one day at one venue.

I feel that it would be to a developers advantage to be able to provide solutions for both scenarios. In other words the developed economies and developing economies.

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