ADVANCED DIGITAL STRATEGIES
FOR EVENTS

#EventProfs Network Workshop

Tuesday, 24 May 8:30 - 12:45 / Central Hall Westminster, London

 

 

Facilitators

 

OBJECTIVE:

This intensive half-day course is facilitated by three expert and experienced marketing professionals. Focusing on specific considerations around event marketing and providing real-life best practice examples, this workshop will place particular emphasis on:

  • PPC and SEO optimization
  • Designing emails for lead optimization
  • Using marketing automation to facilitate lead nurturing and conversion
  • Improving internal processes to identify and drive ROI

 

WHO SHOULD ATTEND? Marketing professionals working in the events industry

 

 

Programme

Registration and breakfast
08:30  -  09:00
Opening Remarks and Review of Proposed Outcomes
09:00  -  09:10
Identifying & Implementing Best Practices around Multi-Chanel Digital Marketing Strategies to Drive Event Profitability & ROI
09:10  -  10:35
Speakers:
Rebecca King. Event Marketing Consultant. Former Group MK Director - Terrapinn.
Refreshments and networking
10:35  -  10:50
Advanced Strategies in Search Marketing (PPC & SEO) Event Industry Specific Considerations
10:50  -  12:15
Speakers:
Paloma Tomas. Founder of Dotcomrepublic. Former Head of Site Management - lastminute.
Insights from Google: Event industry trends, and Adwords options for event marketers
12:15  -  12:45
Speakers:
Mike Leibbrandt. Agency Specialist . Google.

 

BOOK NOW

 

Super Early Bird (before 22nd April):  £125 plus VAT. Only first 10 tickets!

Early bird (23Rd April - 6th May): £225 plus VAT.

Standard: £325 plus VAT

 

Group bookings: 2nd colleague 50% off

 

Please note this workshop is limited to 25 participants

 

 

#EventProfs Network
View Organiser
May
24
Starts:
8:30 AM 2016
v
CENTRAL HALL WESTMINSTER, Storey's Gate, Westminster, London SW1P 3AT, UK
View map

Storey's Gate, London SW1H 9NH

Nearest tube stations: St James' Park and Westminster

Organised by

 
 
Event Technology Partner

 
 
Venue Partner

 
 
Content Partner

 
 

Contact us

Where to find us

London, UK

Get in touch

Jose Bort

0757 5577 931
hello@pickevent.com