The Royal College of Art will be offering an integrated suite of three Executive Masterclasses that have been carefully designed to introduce business owners and senior managers to the valuable concept of design thinking and provide and orientation to design-led innovation, within both a product and service context.

Innovating With People: an inclusive design thinking masterclass

The second masterclass aims to give participants an introduction into inclusive design and how it is increasingly being used as an innovation tool. We will share tools and techniques that will help develop a better understanding of the details of people’s lifestyles and behaviour as well as coach participants through methods such as user research, observation, rapid ethnography, persona building and participatory design techniques. Companies will also learn how to do ‘empathic research’, how to work with ‘extreme users’. A people-centered approach to design holds many benefits for businesses and can be a source of inspiration for innovation, uncovering problems or issues that have not previously been addressed. The resulting products, services and environments can widen your consumer base, increase appeal in culturally different global markets and give your businesses a competitive edge.

Please note:

You will be required to fill out an application form before the event.

This is an ERDF fully funded programme for eligible SMEs. Your Eventbrite Order Confirmation does not count as confirmation of your place. We will contact you to confirm allocation of your place. Only eligible companies are guaranteed attendance. For eligibility and registration information please visit:

http://londonfusion.org.uk/Eligibility

For more information, please contact:anna.davison@rca.ac.uk

T. 020 7590 4580

Part Funded by:

Organised by: