A social media workshop specifically targeted at those looking to create a social media strategy from scratch or sense check their current approach. Participants will work together to develop a social media plan outline using a framework provided.
After the successful Social Media Workshop in October, London Fusion is delighted to invite London creative and digital SMEs to the next Social Media Workshop with Michelle Goodall in January!
Some attendees share their comments about the last workshop:
Excellent content and presentation!
Tommy Darker, Darker Music
Seriously impressive. I attended cynically. I thought I knew about social media: I was wrong!
Matt Kepple, Makerble
Incredibly Insightful Day!
Wiggzaro Vise, Junga Music Ltd
The Workshop will:
-Introduce you to the current social media landscape;
-Enable you to plan an effective, sustainable social media strategy for a small, growing business;
-Help you to develop core skills required for successful Facebook, Twitter and LinkedIn activity;
-Enable you to measure and evaluate the success of social media activity.
Program of the day:
Social media planning
Michelle will introduce a Social Media Planning framework. This will enable attendees to look beyond the tools and help them to consider the challenges and scaling issues of social media activity within a broader marketing and communications strategy.
Delegates will be able to apply their own business challenges and objectives to the framework and start to create their social media strategy with action points for post-workshop activation.
Focus on best practice use of Facebook, Twitter and LinkedIn
-Tips and techniques for improving effectiveness, reach and engagement;
-Examples of best practice and the key mistakes to avoid;
-Measuring Facebook, Twitter and LinkedIn activity;
-Joining up with other channels and assets;
-Essential legal bit to help protect you online.
At the end of this workshop you should be able to apply your business challenges and objectives to the framework and start to create a social media strategy. Key resources will be shared to help you stimulate ideas and continue knowledge development post-workshop.
This is a fully funded programme for established eligible SMEs. For further information, to check eligibility and to register please contact:
Email: info@londonfusion.org.uk
Tel: 020 7976 3541
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