Learn how to combine SEO techniques with killer copywriting skills to create content that does well in search engines rankings and also sells to your target customers

Workshop outline

• SEO: what it is and why it is critical to your business success
• Content is king: why quality content rules on the web
• Keyword research: learn how to find the best keywords for your website that will connect you to the people already searching for your services
• On-page optimisation: learn quick tips that can optimise your website for search and increase your search engine rankings
• Competitor analysis: get the insider scoop on your competitors and find out how to beat them online
• Practical application: you work on your website during the training Content marketing: get great tips on marketing your content – and your business – on the web
• Future-proof content: learn great tips to creating enduring content that will stand the test of search engine algorithm updates Content strategy: get practical advice on developing a content strategy that can help you promote your business
• Post-training support: get a 60-page training manual, free templates and free post-training support

By the end of the workshop, you will be able to:

• Understand web user behaviour – and how it can be influenced for best results
• Understand why writing for the web is different from writing for print Know your audience – and target your content more effectively for better sales
• Write great headlines – and great calls to action that your target audience cannot ignore
• Write engaging, compelling content that cuts to the chase and hooks your readers immediately
• Apply best practice and usability guidelines to your website
• Promote your content effectively across social networks and increase your online profile
• Use FREE SEO tools to research how your target audience searches for your services and products online and use the information to drive traffic to your website
• Learn the secrets to creating future-proof content that will stand the test of search engine updates

Lunch and refreshments are served throughout the workshop.

Workshop fee: £300