This masterclass aims to give participants an overview of what design-led innovation is and why it is crucial to future business success. We will introduce key concepts of ‘design thinking’, demonstrating how this ‘bottom-up’ approach differs from traditional technology-led innovation and how it can generate more customer value and therefore increase overall business performance. 

SME owners and senior managers will be given strategic design tools and tips for ‘real world’ application within an innovation management process. The masterclass will also cover branding and design management. Companies will leave this session with the basic tools with which to launch a design-led innovation project as well as practical guidance on how to better harness the power of strategic design.

Please note:

You will be required to fill out an application form before the event.

This is an ERDF fully funded programme for eligible SMEs. Your Eventbrite Order Confirmation does not count as confirmation of your place. We will contact you to confirm allocation of your place. Only eligible companies are guaranteed attendance. For eligibility and registration information please visit:

http://londonfusion.org.uk/Eligibility

For more information, please contact:

Anna Davison
E. anna.davison@rca.ac.uk
T. 020 7590 4545