Description: Great content doesn’t appear by magic. Generating effective, relevant content requires a strategic approach. Show your digital channels who’s boss and approach your content head-on with a strategy that works for you and your organisation.

This comprehensive one-day workshop will guide you step by step through the digital content planning process. Gain advice and insight into how to develop a universal strategy that covers all your digital channels. Learn to identify your target audiences, define the key messages that inform your content, and understand the role of SEO in making your content work. Learn what makes good content and how to set measurable aims and objectives that tell you what works and what doesn’t.

At the end of this training course you will:

• Know what content strategy is and why you need one
• Understand what makes good content
• Learn how to develop an effective content strategy plan across multiple digital platforms
• Learn to effectively review your content
• Understand why searchable content matters
• Identify and develop your key messages and audience
• Learn how to set aims and objectives and measure success

Audience

• Charity/voluntary organisation PR, Marketing and Digital professionals
• Anyone involved in the running of websites or social media accounts

VAT will be charged at 20%

You can book online now with a card or by invoice (see 'other payment options' at the bottom of the next page), or call us on 020 7871 5600