In collaboration with FinTech Week London 2014, Nucco Brain and Jog Ltd.

Are you so close to your FinTech business idea that you struggle to envision your brand? In this session with Jog Limited and Nucco Brain, you'll take a new idea right through to brand basics and learn the power of blending brand and business thinking.

Attendees will be introduced to a basic branding process for their FinTech product and service, and be exposed to how to tell an effective brand story. Attendees will be broken into groups, and will have a chance to start building a FinTech brand (with a product / service of their choice) through a facilitated brand workshop. The session will close off with a quick 3-minute pitches from each group.

The Workshop will begin at 10am so please arrive early.